Lifestyle brands (2)

Lifestyle Brands (part 2) 

A brief continuation of the Lifestyle brands post from earlier this year. Read HERE

The HundredsLooking towards other brands within the skate/streetwear there is more to be observed. Firstly while reading through FRONT magazine I noticed that none other than LA's much loved 1970's influenced brand have also offered a solution to our many housing problem by also releasing a rug.

The difference with this one is it doesn't have a massive hypocritical text and message emblazoned across it and is much more reasonably priced than the Diamond supply co. one. Priced at $99 (£63). If we retrace our steps once more your remember I fell distinctly on the side of Carhartt in my last post however Carhartt also offer a rug which after conversion would cost £75 . Being completely honest I would rather The Hundreds Loud, Adam design of their default logo than Carhartt's "Copyright" design not to mention it being marginally cheaper. In the last 12 months The Hundreds also released a Fixed Pedal Bike.  Regardless of your opinion of "fixey" riders, the collaboration with State created a very beautiful bike and may also show that The Hundreds aren't 

necessarily trying to cash in on this obscure trend but to identify themselves as a brand that knows it's true fans, given it has become both extremely successful and in turn accessible.

STUSSY After James Watkins' post (HERE) about Stussy i need not give you a history of the brand or really any back story at all all you need is there. But what I will look at is the gadgets and accessories they offer, my first questionable release was the hoody for iPhone 4/4s. Yes everybody does enjoy seeing stussy's double S logo and the more creative the place the better but really? this isn't 2007 when every mother and aunty rushed out to get "phone socks" for their electronics. I hope such a trtend never returns.That said they do also offer surprisingly well priced and helpful gadgets like credit card shaped multi tools, which would fit ever so nicely in one of their leather wallets.
Unfortunately Stussy do not have a rug for me to compare. But do often release cushions for sale, like the aforementioned "The Hundreds". Admittedly though, unless there is a lot of people who visit your house who would know what Stussy is you will run the risk of decorating you house with something that looks like little more than a third party brands making fake chanel cushions with camo print.