Nike SB Eric Koston X Heritage

Nike SB Eric Koston X Heritage

In may whilst discussing Air Max over a cup of tea, seriously that shit happened, me and a few mates were more than curious at the new look of the Nike SBs. But are they just an attempt at cashing in at the spike in popularity of air max 90s?

This story begins in late 2007 when The Berrics was established. With Steve Berra and Eric Koston working together and making skateboarding move away from the Tony Hawk's Pro Skater confines of the 2000's. The websites popularity grew amazingly other the following years where it has become THE go to for all skateboarders.

Now if your reading this you're probably aware that Nike Air Max are pretty much the shoes of choice for Streetwear collectors and fiends alike, for example any Supreme London drop turns Peter Street into Air Max central. So it's not unusual that the new Nike SB model has been modelled on Air Max given that Koston isn't unfamiliar with streetwearhimself. He can be seen wearing a Red Box Logo 5 panel in most berrics' videos(whether supreme is street or skatewear is for another article) or wearing some nice obscure tees.

Nike may be risking putting all their eggs into one basket here. But i think these will prove popular with those who do skate as it will allow them to get thier Air Max fix without risking the Air Unit popping.

-Josh

Image: Google Images

"The Article"

"The Article" 

What "streetwear" actually means is something i will delve into another time.  But at this moment in time i'll use the wikipedia definition of "Street wear is a distinctive style of fashion not to be confused with hip hop fashion. Its roots are in skateboarding and the "skatewear" of the 1980s. It was later adopted as an urban fashion in Japan before growing to an international business. An important element to the style is vintage or vintage-style sneakers.".
    Close enough.
    Whilst doing some research by reading the book "streetwear" by Steven Vogel (i reccomend reading as i will reference it alot) I noticed Matt Irving (Delphi) talking about the 'Weaknesses' of streetwear and stating "As popularity grows more and more people want to get involved and everybody copies each other until it becomes a homogenous cesspool." To be frank i could not put it better myself and if you had not already realised that is the inspiration for the name and background of this blog. "generic" is that really what people should should be buying into because if it is aren't we all just paying money for slightly better quality H&M tees?
     Another one of my main topics of discussion will be the ever tested fine line between streetwear, sportswear and skatewear. And how current companies and brands are exploiting this paper thin barrier.

-Josh.

New Blog.

Just posting to see how this works.
Will be posting soon with "the Article"