In may whilst discussing Air Max over a cup of tea, seriously that shit happened, me and a few mates were more than curious at the new look of the Nike SBs. But are they just an attempt at cashing in at the spike in popularity of air max 90s?
This story begins in late 2007 when The Berrics was established. With Steve Berra and Eric Koston working together and making skateboarding move away from the Tony Hawk's Pro Skater confines of the 2000's. The websites popularity grew amazingly other the following years where it has become THE go to for all skateboarders.
Now if your reading this you're probably aware that Nike Air Max are pretty much the shoes of choice for Streetwear collectors and fiends alike, for example any Supreme London drop turns Peter Street into Air Max central. So it's not unusual that the new Nike SB model has been modelled on Air Max given that Koston isn't unfamiliar with streetwearhimself. He can be seen wearing a Red Box Logo 5 panel in most berrics' videos(whether supreme is street or skatewear is for another article) or wearing some nice obscure tees.
Nike may be risking putting all their eggs into one basket here. But i think these will prove popular with those who do skate as it will allow them to get thier Air Max fix without risking the Air Unit popping.
-Josh
Image: Google Images
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